There is no denying the convenience of email and text messages, but nothing captures a moment like putting pen to paper. Consider how many emails you receive or send in a day. Now ask yourself, “When was the last time you received a handwritten note?”
According to the US Postal Service’s 2010 Survey, one handwritten note was delivered every 7 weeks.
A written note carries a lot of power and therefore can become a powerful marketing tool. When you receive one, you think, “wow this person took the time to write me a note”. That note puts you in the top of mind of the person receiving your note. The scarcity of a handwritten note is what makes it such a powerful tool. However do not try and get clever, most people can tell the difference of a written note and a font designed to look like handwriting.
A handwritten addressed envelope has an open rate of 99.2%.
Imagine how you can easily get your name in front of potential business clients, just with a simple written note. Whether it be a thank you note, great to meet you or even a holiday card, it will it will be appreciated and leave a positive mark.