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Prospecting by email is challenging, and often unrewarding. People exchange 112.4 billion (yes, with a B) business emails every day – that’s 122 emails per person per day. So, it’s unsurprising how carefully you must approach email marketing. Here are three mistakes you’re already making. Your content is subpar The subject line Forty-seven percent of […]

I had always enjoyed Winnie the Pooh but had never truly appreciated the lovable bear until much later in life. Early in my marriage, I remember planning a trip to Disney World and receiving zero interest nor participation from my husband in mapping out the activities. One activity that I was adamant about doing was […]

In this ever-expanding digital world – where you can practically run your business remotely from a simple phone or tablet – a new workforce has been sparked: The Virtual Assistant (VA). Ok, so maybe the idea of a VA isn’t THAT new, but how they are being leveraged and what they can offer has changed […]

If you are like most solopreneurs you started your business with the intent of helping or making your family life better. However, balancing work and family life is one of the hardest things to manage. The conflict between work and family life can be one of the most common sources of stress. It is important […]

Webinars are a great way to promote your business, but they don’t need to be stressful, especially if you follow these 15 tips: 15 Tips to a Successful Webinar Remember webinars are not about you. It’s about your audience so avoid using “I am” make it “you will.” Nothing resonates more with an audience than […]

They say a picture is worth a 1000 words. I wonder if they meant use a thousand words?